Luštica Bay. Rebranding an iconic Montenegrin destination on the Adriatic coast.

Luštica Bay. Rebranding an iconic Montenegrin destination on the Adriatic coast.

Luštica Bay. Rebranding an iconic Montenegrin destination on the Adriatic coast.

Luštica Bay. Rebranding an iconic Montenegrin destination on the Adriatic coast.

A PLACE TO BELONG

A Place to Belong

A PLACE TO BELONG

A PLACE TO BELONG

A PLACE TO BELONG

Set within the Luštica Peninsula, in beautiful Montenegro, Luštica Bay is nestled along a quiet stretch of the Adriatic coastline. It's a dreamy spot uniting old-world charm with upscale facilities, designed to echo the traditional fishing villages of Montenegro. It offers more than just expansive panoramic and uninterrupted views, but the calm pace of life. A sanctuary. Orascom, the developers tasked us with a rebrand to modernise this existing destination to portray a sense of home, luxury and a place to belong.

Set within the Luštica Peninsula, in beautiful Montenegro, Luštica Bay is nestled along a quiet stretch of the Adriatic coastline. It's a dreamy spot uniting old-world charm with upscale facilities, designed to echo the traditional fishing villages of Montenegro. It offers more than just expansive panoramic and uninterrupted views, but the calm pace of life. A sanctuary. Orascom, the developers tasked us with a rebrand to modernise this existing destination to portray a sense of home, luxury and a place to belong.

Set within the Luštica Peninsula, in beautiful Montenegro, Luštica Bay is nestled along a quiet stretch of the Adriatic coastline. It's a dreamy spot uniting old-world charm with upscale facilities, designed to echo the traditional fishing villages of Montenegro. It offers more than just expansive panoramic and uninterrupted views, but the calm pace of life. A sanctuary. Orascom, the developers tasked us with a rebrand to modernise this existing destination to portray a sense of home, luxury and a place to belong.

Set within the Luštica Peninsula, in beautiful Montenegro, Luštica Bay is nestled along a quiet stretch of the Adriatic coastline. It's a dreamy spot uniting old-world charm with upscale facilities, designed to echo the traditional fishing villages of Montenegro. It offers more than just expansive panoramic and uninterrupted views, but the calm pace of life. A sanctuary. Orascom, the developers tasked us with a rebrand to modernise this existing destination to portray a sense of home, luxury and a place to belong.

WE PARTNERED IN
Brandmark, Positioning, Guidelines, Print, Marketing, Digital, Copywritting

WE PARTNERED IN
Brandmark, Positioning, Guidelines, Print, Marketing, Digital, Copywritting

WE PARTNERED IN
Brandmark, Positioning, Guidelines, Print, Marketing, Digital, Copywritting

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BEFORE

BEFORE

BEFORE

BEFORE

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AFTER

AFTER

AFTER

AFTER

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The ‘LB’ monogram was inspired by the 5 districts within Luštica Bay, the Marina, Centrale, Golf, the Quarry and an exclusive district. The shapes work when deconstructed to represent each of the 5 areas with their own individual pattern.

The ‘LB’ monogram was inspired by the 5 districts within Luštica Bay, the Marina, Centrale, Golf, the Quarry and an exclusive district. The shapes work when deconstructed to represent each of the 5 areas with their own individual pattern.

The ‘LB’ monogram was inspired by the 5 districts within Luštica Bay, the Marina, Centrale, Golf, the Quarry and an exclusive district. The shapes work when deconstructed to represent each of the 5 areas with their own individual pattern.

The ‘LB’ monogram was inspired by the 5 districts within Luštica Bay, the Marina, Centrale, Golf, the Quarry and an exclusive district. The shapes work when deconstructed to represent each of the 5 areas with their own individual pattern.

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The brochure was designed to tell the story of the Montenegrin history, architecture and culture, Luštica Bay and all the offerings within the destination as a whole.

The overlapping photography highlights the multitude of experiences that are on offer from mountain biking to exploring nearby heritage sites, in a visual yet engaging and energetic way.

The brochure was designed to tell the story of the Montenegrin history, architecture and culture, Luštica Bay and all the offerings within the destination as a whole.

The overlapping photography highlights the multitude of experiences that are on offer from mountain biking to exploring nearby heritage sites, in a visual yet engaging and energetic way.

The brochure was designed to tell the story of the Montenegrin history, architecture and culture, Luštica Bay and all the offerings within the destination as a whole.

The overlapping photography highlights the multitude of experiences that are on offer from mountain biking to exploring nearby heritage sites, in a visual yet engaging and energetic way.

The brochure was designed to tell the story of the Montenegrin history, architecture and culture, Luštica Bay and all the offerings within the destination as a whole.

The overlapping photography highlights the multitude of experiences that are on offer from mountain biking to exploring nearby heritage sites, in a visual yet engaging and energetic way.

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